Social media management tools are basically those platforms that assist the users in maintaining and controlling all of their social media accounts from a centralized platform.
By using these tools, the social media account holder can take a full grip over all of their accounts for the different social media platforms.
They can simultaneously schedule the post, reply to a comment and keep in touch with their users and fans all the time.
So, in short, these tools make the managing of social media accounts simple and easy. Here is the list of those top ten professional social media management tools that will provide you a full control on all of your Facebook, Twitter, Instagram, LinkedIn and other social media platforms accounts.
Buffer is a simple yet powerful social media management platform that is widely regarded as the best choice for the agencies and brands for the promotion of their products and services.
Managing multiple accounts of same social media platform or different account of various social media platforms is really time-consuming. If you want to get real output on your efforts by saving time them Buffer will let you share in the best way on all of your social media accounts.
SocialOomph is a platform to boost the productivity from your social media campaigns. In a dynamic business environment where everything is changing at lightning speed, it is really useless to go for the manual time-consuming posting and sharing process.
Just utilize the SocialOomph for managing your Facebook, Twitter and social media files, pages, groups, posts and much more simultaneously.
By using SocialOomph, you will be not required to manually deal with each account and platform.
4. Sprout Social
Just like its name, Sprout Social is a highly customized and personalized social media management platform for high level of business enterprises that are required to make a powerful presence in the world of social media in order to make strong engagement with the visitors and customers.
Sprout Social is a platform for scheduling posts for various accounts and gets them published on all accounts simultaneously. This is great for any kind of website where engagement and a strong social brand are important.
Moreover, Sprout Social has report generating system as well so you can get live statistics on the actual campaigns and see your advertisement’s performance in real time.
Agorapulse is a social management provider for all type of social media platforms including Facebook, Twitter, and Instagram.
By using the Agorapulse, it becomes simple and possible to manage all social media functions from a centralized platform of the Agorapulse.
Agorapulse lets the users to scheduled and publish their post on different social media accounts simultaneously and in that’s way save their precious time that will otherwise waste in case of manual account managing.
Most of the social media management tools are expert in dealing with scheduling and publishing only.
However, Sendible is little different from these as it provides a systematic approach towards analytics and monitoring system.
Managing various social media accounts is not a big deal but getting a real return over the efforts is a serious issue that needs the real consideration.
By using the Sendible, users can monitor their marketing tactics through its analytic tools.
Oktopost is a social media management application that in addition to managing various social media accounts lets the users monitor their digital media marketing as well.
By using the Oktopost, the users can schedule their posts, content, and social messages and increase their level of engagement with their visitors and customers.
Publishing, measuring the performance, sharing content, making relation with visitors and collaboration with users are the basic features of the Oktopost.
Postfity is an application for schedule posts for Facebook, Twitter, and LinkedIn.
By using the Postfity, the users can easily automate all of their posts for the most popular social media platforms.
Managing social media platforms, increasing the level of engagement with visitors and scheduling messages for all social media accounts is easy and simple.
Postfity deals in managing Facebook, Twitter, LinkedIn and Google Plus. So, here is an apology for Instagram users.
Everypost is a social media management application that has made the publishing simple and easy.
Most of its features and specifications are for business enterprises that let the business owners get a real return on their investment.
Everypost is a professional platform of getting the real effectiveness on their marketing plans.
Scheduling & publishing, collaboration, post customization, social analytics and content curation are the part of Everypost for a complete social media workflow.
SocialFlow is a social media optimization platform for managing multiple accounts of multiple social media platforms from a centralized platform of the SocialFlow.
SocialFlow is not the solution of social media management only, in fact, it is a dedicated platform for getting the best digital marketing solution as well.
SocialFlow is the leading solution for the top rated brands and publishers.
Providing the solutions for Facebook, Twitter, LinkedIn and Instagram accounts is the especially of all social media management platforms but what make the SocialFlow the best one is its services for Pinterest.
A long time ago, when my Twitter followers were at zero…
The other day, one of my offline friends joined Twitterfor the first time. Seeing the big fat gaping zero underneath her followers tab immediately brought back some uncomfortable memories of my first days on the social network. It seemed that every follower gained was like a small step up an never-ending ladder, and every follower lost was a crushing defeat.
Now that I’ve been on Twitter for well over a year, I’ve learned that it isn’t the unsolvable enigma many beginners believe it to be. On the contrary – it is actually the social network that has brought me the most friends and contacts within my niche, many of whom I’ve met offline and established real-life friendships with as well.
Now, I’m no big shot Twitter guru. Though I’ve established my core network of friends and have seen a rapid increase in the popularity of my account over the past few months, I still have a long way to go before I reach a number of followers that would stir feelings of envy in your average Twitter user.
However, I do feel that I have mastered the necessary techniques to grow my Twitter account in the most natural and value-providing way possible. These are the tips and tricks that I would like to share with you.
In this article you will encounter three main topics: how to begin using Twitter, Twitter tips and tricks, and finally, some big Twitter no-nos that will get you unfollowed faster than you can say hashtag.
Anyone can be successful on Twitter. All you need is patience and persistence!
Why is it difficult to increase your followers on Twitter?
The greater the obstacle, the more glory in overcoming it. – Moliere
The more followers you have, the more you will attract. This rule applies to every social network, but no more than on Twitter, most likely because everyone’s followers and followees are so conspicuously displayed on their profile pages.
The problem is that gaining new followers, especially at the beginning of your Twitter career, is difficult. Since most users want to have more followers than followees, they tend to be very selective about who they follow. Not only, but they are very quick to dump anyone who doesn’t provide value to their Twitter feed.
So, the real question at this point is: who do people on Twitter tend to follow? The answer is simple.
Big names and celebrities. Pretty self-explanatory.
Users with far more followers than followees. A person with more followers is more likely to provide valuable content and have a significant amount of clout within his or her niche. He/she is also more likely to be an active and sociable user.
When you look at a user’s profile, Twitter will automatically display whether that user is being followed by people you know. Generally speaking, one is more likely to follow a user who is a “friend of a friend” (or many friends) than a complete stranger.
…who has no followers, no influence and no experience?
As with any social network, the first thing you should do is follow any real-life friends who currently use Twitter and ask them to add you back. Doing so will give you a small, yet essential, number of followers to start with. It is extremely difficult to convince a stranger to become your very first follower.
Second, it is essential that you select a specific niche to tweet about. This applies regardless of whether you have a blog/business or not, as people would rather follow someone who consistently tweets about one topic than a wide variety of unrelated topics. There are of course exceptions to this rule such as celebrities and comedians, but in most cases, Twitter users will have 95% of their tweets revolve around a niche.
Third, begin following people within your niche who follow lots of people but have few followers themselves, or an equal number of followers and followees. The former group is happy to follow anyone, whereas the latter lives by the “if you follow me, I’ll follow you back” mantra. Either of these groups will be far more likely to follow you than a more influential user at the beginning. Make sure these people are in your niche as it will save you the trouble of going in and unfollowing them later if you find that they tweet about things that do not interest you.
Finally, and most importantly, the new Twitter user must play the last card on the above-mentioned list:
To consistently provide valuable content written by others (and occasionally yourself) related to your niche.
The build up of followers will seem agonizingly slow at the beginning, yes, but people will gradually come to recognize you as a reference for your niche. You will want to balance the content you share in the following manner:
60% content written by other people in the form of retweets and shares. I will provide a more in-depth explanation behind the art of retweeting and sharing below.
10% your own content. Many people will suggest that you never share your own content, which I find absurd as most of us are on Twitter to market ourselves. The important thing is to share your work in moderation, as if it were the work of someone else that you’d come across by chance.
30% conversation and interaction. Twitter isn’t called a social network for nothing. If you want to make friends and contacts, you need to interact with them. Be yourself. Be funny. Be positive. Let the best of yourself shine through. Just don’t treat Twitter as if it were a chat room. You can use private messages for that.
The Art of Sharing on Twitter
Retweeting, sharing, Twitter handles, hashtags and favorites
As I mentioned above, one of the first steps you should take as Twitter newbie is to begin following other people in your niche who either:
1) have a higher ratio of followees to followers (people who mass follow without caring about being followed back)
2) people who have an equal ratio of followees to followers (“follow me, and I’ll follow you back”)
But once you have a small group of followers, what do you do with them? This is where sharing comes into play.
There are two principle ways of sharing on Twitter:
The first is the simple retweet (RT) whereby you share the work of others by clicking the retweet button under their tweet. People appreciate retweets as they allow an original tweet to reach an exponentially larger audience.
The second is to share by creating a tweet of your own that includes the title of the article, a short comment by you stating why you liked it, a link to the article, any relevant hashtags, and if applicable, the Twitter handle of the author, all within Twitter’s 140 character limit. You would generally use this method when you come across an article on the Internet that you feel would be valuable to your following. and has all of the proper web optimisation aspects.
If you don’t know the author’s Twitter handle, be sure to search for it on his/her website so that you are simultaneously giving credit to the author, and letting him/her know that you shared the piece. Likewise, make an effort to include hashtags as they allow other Twitter users to find your tweet in the search box. Below you can see an example of what I mean:
Great read by @TWITTERHANDLE! “The best ways to find followers on Twitter” http://www.twitterexample.com #twitter
Though this may be a personal preference, I am more inclined to share than retweet as I enjoy adding my own two cents to a tweet, however short. Excessive retweeting, especially in succession, can come across as both lazy and spammy.
Another way of showing appreciation for a person’s work is with the like button. In terms of actual sharing, it has little use but functions more as a virtual pat on the back much like the ‘like’ button on Facebook. I often use the favorite button for photos and funny or interesting tweets without links to external content.
Ten Twitter Tips and Tricks
A few more ideas to power up your Twitter account
Up to now, we’ve gone over the basic rules for growing your Twitter account. In this section, I’d like to touch upon some tips and tricks I’ve found useful in increasing my followers in a natural manner. None of these tips will garner you 1000 fans overnight, but they will certainly help you add relevant and targeted people to your circle of acquaintances, which is what every serious Twitter user wants.
Remember, it isn’t the number of followers you have that counts, it is the quality of those followers.
As you might have guessed by now, to have power in the Twitter community is to have more followers than followees. Avoid mass following or following people who do not interest you. Don’t feel that you have to follow someone just because they follow you. Yes, you will have to follow people to gain momentum at the beginning, but make sure they are relevant to your niche.
If a person who’s tweets really interests you isn’t following you back, even after a long period of time, don’t take offence. As I mentioned at the beginning, Twitter users (especially important or experienced ones) are infamously picky about who they follow. He/she may be observing you and your behavior on Twitter. Perhaps he/she hasn’t noticed you yet.
Send that person a few friendly tweets and see how they react. If you get a friendly response, you really have no reason to click the unfollow button, even if they don’t follow you back after that.
Make good use of the #FF (follow Friday) hashtag. Most people draw up a list of their favorite users (usually the same people) every week and tweet it to the world, but I find this comes across as cliquey, monotonous and counter-productive. Instead, pick out one or two people every week to place in the spotlight. Say why people should follow them. Not only will the selected user appreciate this and usually follow you back, but your other followers will find value in getting to know someone new in your niche. I usually write something along these lines:
This week’s #FF goes to @TWITTERUSER because….
Post at least once a day to demonstrate that you are an active user. People will often use programs such as Tweepi or ManageFlitter to see which of their followers are the most inactive, and subsequently delete anyone who doesn’t make active use of the social network.
I, for instance, usually unfollow any user who has been inactive for more than two weeks. It may seem severe, but there is no point in following someone who never uses the network.
Something many newbies don’t notice at first are the Twitter lists you can create to divide Twitter users into categories. If you participate in the recipe niche, for example, and want to keep all the users who write recipes for kids together, you can use a list. Plus, the great thing about these lists is that you don’t have to be following those you add to it. This makes it a great way of keeping track of people who interest you to a certain extent, but not enough to follow them.
Always be positive when sharing on Twitter. More likely than not, your followers haven’t met you face to face. They don’t care if you’ve had a bad day at work, or if you hate your sister-in-law.
They have enough problems of their own to face, so unless you are celebrity who is basically at liberty to say whatever he/she wants, or a comedian who makes a living out of putting a funny spin on the negative side of life, keep your tweets as positive as possible.
Be very explicit and straightforward in your biography. State exactly what your niche is and what you intend to tweet about. There is nothing wrong with using the generic phrase “I am a ____, and I tweet about ____.” People on Twitter don’t have the time to fish through all your tweets to discover your niche.
Sometimes it is necessary to “take out the garbage” on Twitter. This means using a third-party program like Tweepie to weed out a) anyone who does not follow you AND doesn’t interest you, b) inactive users, c) fake followers, and d) users who followed you and then immediately unfollowed you when you followed them back.
If you write an article about a specific brand’s product, make sure you always include the brand’s Twitter handle in your tweet. Depending on the social nature of the brand, they may share or retweet your article, allowing it to reach a wide and relevant audience. For instance, every time I share an article of mine with a brand, I usually gain about 5-10 followers from the subsequent retweet or share.
Try to post images as much as possible. Now that Twitter shows a preview of any image you tweet, they tend to get more attention than a tweet that consists solely of text. I like to post images that show me being active in my niche. If you are in the recipe niche, for instance, you may want to regularly post photos of yourself in the kitchen, realizing your culinary masterpieces!
Five Big Twitter Don’ts
If you want to lose followers, this is the way to go!
In the hours I spend on Twitter, I see so many people breaking some of the most basic rules of Twitter etiquette, and losing followers as a result. How do the rules of Twitter etiquette differ from those in the real world? Not much, to be honest. All you need is a bit of common sense to get the most out of this great social network.
Don’t be negative! Nobody wants to hear about how much you hate your mother-in-law or how you just ate the worst sandwich of your life. Cursing and badmouthing are a surefire way to getting unfollowed, if not banned from the network entirely.
Don’t tweet about irrelevant things. Yes, it is fine to write an off-topic tweet every now and then if you are sure that it will bring a smile to someone’s face but 99% of the time, you should be wholly focused on your niche and the needs of your followers.
Don’t follow someone just so they’ll return the favour. And even worse, don’t unfollow that person as soon as they’ve followed you back. That’s like offering a child a lollypop and snatching it away at the last minute. It’s just downright rude. Give the person a chance before deciding whether or not an unfollow is necessary.
Don’t buy fake followers. Experienced Twitter users are very good at sniffing out phoney accounts. One look at someone’s list of followers and you can easily tell whether the account is legitimate or not. And if that isn’t reason enough, avoid buying followers because they won’t bring any value to your experience on Twitter. These bought followers won’t share your work, and even if they do, they won’t have any followers themselves who will read or share it.
Don’t use Twitter as a substitute for a chat room. Just as too few tweets can be damaging to your account, so can too many, especially if they are irrelevant to your other followers. If you want to hold a long discussion, take it to the private message box or exchange emails.
Linkedin is a platform for executives, professionals, and businesses and their owners to not only showcase their resumes, but to showcase the value proposition of the business and how they deliver their product to customers and solve problems.
With Linkedin at your disposal, you have the person that you need to talk with in order to make a connection to see if your product or service will fit what his needs are.
Local businesses form sort of a loose bond of crusaders when all of the smoke clears because a local community has an economy all its own. This economy can be a vibrant and ongoing one where it will grow when the conditions are right and supportive. People generally like to business on a local basis because it is easy to get familiar with local people and convenient to continue in that vein.
Local business can mean a small community, and it can mean a larger area in a larger metropolitan area, but local is more compatible to most business people simply because it is easier.
When you put your profile onto Linked in you become very transparent fairly quickly, and people will gravitate to you based upon their needs and what they see in your profile. Also you can get reviews of your service which will help people get to know more about what you do.
The ethic of Linkedin is that of a community of people that have the ability to share abilities for the common good of all. For the purposes of marketing your firm and business it really works because all of the other people on linked are people just like you in that they are also marketing themselves and their goods and services.
One tactic that many Linkedin subscribers have taken to heart is to hire a Linkedin coach, or a person who knows their way around the system. In that way you can use all of the available bells and whistles of the system to make yourself stand out (click here) from the crowd so you can gain a following that is real and vibrant.
Right now there are over 130 million business owners who are on Linkedin and that includes many local business owners, many in your own community, or in communities which are nearby who would probably be interested in what it is that you do, if they only knew a little more about you.
And there is one thing about the community on Linkedin, the more your services get used and recommended, the more that they will be used and recommended. That is not just idle chatter, but it is fact and certainly worth shooting for and implementing.
Time clock software is a smart and the best investment which can help you to protect from the loss of a good amount of money in your company and be the best employer for your office staffs. This time clock software is very simple and easy to use and also benefits the businessman in saving a lot of money and time for their organizations.
It will record the “clock in” and the “clock out” of the employee who will be beneficial to your payroll process. If you want to improve the payroll process of your business, then this software is very much beneficial for you.
However, if you get the cards stamped for your attendance, then the employee who marks the attendance in the employee’s attendance card can do any wrong entry in that which could lead you to a great loss of money in your business.
So to avoid this type of mistakes and to protect the loss amount in your business this type of software has been introduced in the market. You must use the software in the office to protect your business loss and to protect the employee’s satisfaction towards you and your business.
This software is highly beneficial for both employees and the owner of that organization as it will record the time of the employee and will keep the record of the time entering of the office and the departure time of an employee who will lead to a fair payroll process. For a businessman, this is a smart and good investment for your business. This will also avoid the loss of money and time which you can give it to your business and can benefit your business with that. This software also calculates the records, and it helps you to payroll process. It is quite helpful in the payroll process.
Having time clock software in your organization will help you to not to carry the attendance card in everywhere and not to have a fear to lose the card because it is recorded in the software. After having the time clock software in the office, you will notice that you are saving a lot of money for your business every month and you will get the good employee satisfaction towards you and your organization.
Easy To Track The Attendance Of The Employee
There are many methods to track attendance of the employees. It is really, important for your business to have a good track record of your employee’s working hours. Nowadays, this is possible using this software itself, and it is much more effective than any one person’s work. The machine is much more appropriate and effective work than any employee. It also protects you from any errors which can cause you a high loss. Are you aware of the different methods to track the employee’s working hours? If no then read on to know.
Mobile Attendance System: – While they are in the office you can easily track the working hours by wall mounted cards swipe or pressing the red button in the software. But what if they are out of the office for the business purpose. It is nearly impossible you to track the employee’s working hours without the help of the mobile attendance system. Now you must be wondering how it works. It tracks the employee’s location with the help of the GPS which works on the employee’s phone. They confirm the working hours by data collected through the GPS.
Use Of Wall Mount Card Swipes: – These wall mount card swipes depicts the updated version of the punching cards in the cards system. This is used as swiping card in the time clock software and gets the attendance in the records. It records the entire clock in and the clock out of the employee in the system. After that it transfers the data which has been recorded to a system where all the working hours is calculated and according to that payroll process continues.
Automatic Attendance System: – Accurate tracking system is very important for the numerous requirements and the meetings. If you use the automated system to track the attendance, and the time which can help to reduce the errors and to prevent the costly litigations which can arise for the non-compliance.
The Bottom Line
This software is really easy to use for the employees and the businessman. It also keeps the clean and fair record of the ‘clock in’ and the ‘clock out’ of the employee. This is a quite good investment towards a business. It will be highly beneficial for the owner and as well as the employees. So hurry up and install the software in your office.
Four Reasons For You To Create A LinkedIn Account For Your Small Business
Working On Building A Brand
When you meet someone in person at a promotional event and you introduce yourself, it is likely that they will go and look for you on the Internet. A profile on LinkedIn will help people find you and get a sense of who you are, so you should get an account if you do not already have one. In order to boost your credibility, you should add rich media features, like sales sheets and presentations.
You should look at your profile as a great representation of you as a professional that will allow others to connect further. One thing you must remember is that speaking in first person tense is a must since it will give readers the impression that you are talking to them directly. This will keep them engaged and encourage them to connect with you.
One way that your company can increase it’s image would be to work hard to build a solid search engine presence. You can do this by using the best possible keywords and phrases on your page. These are the terms that people will use when they are performing searches. For example, if your company sells orthopedic shoes, keywords like, “men’s orthopedic shoes” and “orthopedic shoes for ladies” will be very helpful. Use a tool like Google Adwords or SEMRush to figure out what the best keywords would be.
Extended Your Sales Reach
People in your network on LinkedIn can help you make more sales. You have to build your network and work on making the best possible connections. Vendors, co-workers and people you have met at events are a good start.
Using the advanced search feature on LinkedIn, small businesses can find out who they should connect with, figure out which current relationships can open up new doors and reach out to the best possible people. It is not all about who you know; who they know matters as well. That is one of the best things about LinkedIn: You have the chance to make connections and build your brand through word of mouth.
Attracting The Top Talent In Your Industry
If you are looking to attract new clients, LinkedIn is the place where the wise ones begin their search. Small business owners should have a personal profile or company page that will help them build their brand. If you are looking for top talent, you must have a page that is in line.
Those who are looking for new people to hire for their company can post job listings and search the site for potential candidates. Searching for candidates on your own means that you will have the chance to handpick the type of person that will fit the position you are trying to fill, reach out to them and lead them to your job listing.
The biggest error a small business owner can make would be to ignore all of the features LinkedIn has to offer. Whether you are just getting started or you have more experience, LinkedIn is a great resource for anyone that is looking to give their small business a much-needed boost.
Now that you have all of this information available to you, there should be no reason to hesitate any further.
Without this, people are going to continue to have to work harder and harder to gain the leads they need.
Knowledge of the likes and interest of the professionals is going to be the primary reason why people are going to want to go here. While most people never think about this, they need to realize this is going to allow them to get more information about the professionals and this is going to allow them to establish a closer connection.
This in turn will help people in getting the right connection and possibly the higher results of completing the connection compared to what they were anticipating beforehand.
While some people never think about this, they need to realize that if they are reaching out to targeted people they will have a higher level of conversion.
Since most people list their job titles or what they have done in the past on this website, it will start to be easier for people to target those individuals and this is going to help them in getting to reach out to the proper people, but also improve the chances of getting a conversion.
Quality of the leads that people are going to get is something else that people will enjoy when they are using LinkedIn. Normally people think that any lead is going to be a good one, which can be the case at times.
However, what people need to realize is if they get better high quality leads they are going to be able to have better conversions and potentially new clients versus the basic leads that may not provide people with the right type of assistance.
When people are looking at the different ways to build up leads, they will generally end up looking at the different ways to do this and will turn to Facebook, Google +, and their own websites to do the work.
What people do not realize is they need to look at LinkedIn as well. By using LinkedIn, people will start to get the high quality leads they need to have, but also start to get the assistance that is needed to make these leads into one of the most qualified leads around.
This way people will start to get the right leads and know they will convert because of the type of leads they are getting.
LinkedIn is a medium that is used by people all over the world. This is a great way to use the growing use of technology to something that can be very useful.
For instance, this is a platform used to make networks and bond with people who may have gone to the same school as you, or applying to same job or if you are someone who is looking to hire someone you can find resumes and their education all on here through their profile.
This is a great way to get or find a job if you are looking to hire someone or are wanting to get hired. People who are just wanting to form connections or get an idea of what others who have their degree are working with, again this is a great medium to look at for some help.
This is something that is used be hundreds and thousands of people making it a lot more fun and worth trying out. If you are someone who is wanting to do any of the things that I have listed above it is time that you create your very own account.
Getting an introduction to LinkedIn is very simple. You just want to firstly make an account. Make an account under your name and also do not forget to include an email address that you normally use when applying for jobs.
You want it to be professional, so that it ends up leaving a great impressions. Silly one’s can be excused because that does not set up a convincing profile for you. Later, you also want to save up a picture that represents you well.
Just make sure that it is not a selfie, or anything that does not seem formal or represent you correctly. The best would be to stand behind a plain background, wear formal work clothes and look well put together and smile.
This will showcase that you are friendly, organized and you know what it takes to take responsibility you want to make them see that you are mature for the position that they possibly may offer you.
Making an account here is perfect because a resume is very flat, you cannot put too much information on there, but with this they also get to see a face to the picture making it more personal and giving you a better shot at getting the job.
Getting an introduction to LinkedIn is very simple and really only requires you to follow a few quick and simple steps. After you are done following those you are good to go.
You also want to ensure that all the information you write about yourself is accurate and not too detailed, but also not too brief, just enough so they understand and get a jist about your education and previous experience.